Give the Gift of Aurum this Holiday Season

We’re pleased to announce the latest addition to our popular Lunar New Year series: the Year of the Snake! New for 2025, the Year of the Snake Aurum® makes a fantastic gift for anyone born under this Chinese zodiac sign, as well as friends and family members who are celebrating the holiday.

This Aurum series honors the longstanding Lunar New Year traditions, many of which date back to the Han Dynasty (206 B.C. – 9 A.D.) in ancient China. Although the zodiac signs affiliated with Lunar New Year celebrations have Chinese origins, they are widespread throughout East Asian countries and cultural legends. Rather than being local to a particular region, Lunar New Year is celebrated worldwide as members of the East Asian diaspora have emigrated to new countries and brought their traditions along. Each community and ethnic group has its own meaningful traditions related to the holiday and ensuing season, but Lunar New Year celebrations have a rich history dating back hundreds of years.

In most of the world, the current Year of the Snake begins on January 26, 2025, and continues through early 2026. Colloquially, the zodiac Snake is often referred to as the “little dragon,” in reference to perceived disappointment at not being born under a more prestigious sign. However, according to astrological traditions, people born in the Year of the Snake are wise, goal-oriented, eloquent, creative, and possess exceptional leadership skills. Each of these are valuable and aspirational traits, so if you were fortunate enough to be born in the Year of the Snake, we say own it! You’ll be in good company, too.

Notable people born under the Snake astrological sign include actor and humanitarian Audrey Hepburn (1929), writer Nora Ephron (1941), musician Carole King (1942), actor and EGOT-winner Viola Davis (1965), comedian and actor Chris Rock (1965), boxer Laila Ali (1977), actor and rapper Ludacris (1977), actor Kal Penn (1977), pop superstar Taylor Swift (1989), Olympic athlete Alex Morgan (1989), actor Simu Liu (1989), and musician Billie Eilish (2001).

Whether you were born in the year of the snake, love someone who was, or just appreciate cool artwork, we wish you an auspicious year ahead.

Our Lunar New Year Aurum bills are a popular pick, and the designs tend to sell out quickly. Order yours before it’s too late!